Designed for a life less ordinary.
Our why.
SwimSerene began when Timna’s little sister couldn’t find sustainable swimwear she truly wanted to invest in; timeless pieces she could wear year after year without growing out of the design.
From that moment, SwimSerene was born: a brand dedicated to creating capsule swim and resortwear that feels elegant, enduring, and worth cherishing.
What we do.
Along the way, we realised there wasn’t just a lack of sustainable, capsule swimwear. There was a lack of awareness.
Few people see what it really takes to create a garment, so we decided to open the process.
Together with our community, we design each piece from concept to final stitch; creating what women actually want to wear and solving the fit frustrations that so many have faced.
Every collection is built collaboratively, with different bodies in mind and timeless design at its heart.
Our promises.
- To prioritise sustainable and natural materials.
- To remain transparent about our production process.
- To lead every decision with slow fashion and sustainability in mind.
- To create timeless pieces you’ll wear and love for years to come.
- To continually deliver exceptional quality in every detail.
Meet our founder.
Hi ladies, I’m Timna Hudson-Amatt, and SwimSerene is my pride and joy.
What started as helping my little sister find the perfect swimsuit has grown into a slow-fashion brand built on trust, craftsmanship, and community.
I began this passion project at 20 years old, and it’s been growing up alongside me. Evolving into something far beyond just swimwear.
My hope is that you’ll join our journey and help us shape SwimSerene into the timeless clothing brand you’ve always dreamed of.
