Creating SwimSerene’s first one-piece swimsuit was a journey I’ll never forget. From sketching the initial designs to seeing it come to life, this campaign was as much about creativity as it was about collaboration. Here’s how we turned an idea into reality, step by step, with the support of our incredible community.
The Inspiration Behind the Swimsuit
I’ve always believed in creating swimwear that combines style, comfort, and sustainability. While bikinis had been the focus at SwimSerene, I wanted to offer a one-piece that would feel just as chic, versatile, and timeless. The goal was to create something that could double as a bodysuit, perfect for styling beyond the beach, while staying true to our values of adjustability and inclusivity.
Collaborating with My Community
One of the most special parts of SwimSerene is how much input I get from you—our community. For this project, I turned to Instagram polls, direct messages, and feedback from our customers to shape every detail of the swimsuit.
From choosing the neckline to adjusting the fit, your suggestions guided the design process. One recurring request was for a swimsuit that offered adjustable straps and a flattering, sculpted fit for all body types. Knowing that this was a priority for so many of you made it a cornerstone of the design.
This community-led process doesn’t just ensure the designs are loved—it also eliminates waste by creating products you genuinely want.
The First Sample: A Handmade Weekend
The journey to creating the swimsuit began with Freya, one of my best friends. The first sample was handmade in her university flat during a weekend full of sewing, brainstorming, and plenty of tea breaks.
Seeing the initial design come together felt surreal. While it wasn’t perfect (as first samples rarely are!), it was a tangible step toward making this dream a reality. That weekend, we refined the design to make sure it aligned with the feedback I’d received from all of you.
Perfecting the Design
After that first sample, it was time to fine-tune every detail. From the fabric choice to the adjustability features, every aspect was carefully considered. I worked closely with a lovely uk based seamstress called Gemma, to ensure the swimsuit offered the comfort and support SwimSerene is known for while maintaining its elegant, timeless aesthetic.
The process was far from linear. There were moments of trial and error, adjustments to the fit, and countless conversations about how to make it even better. But those challenges were worth it when we finally had a piece that I knew would resonate with our community.
Bringing the Campaign to Life
To celebrate this launch, I wanted to create a campaign that reflected the beauty and versatility of the swimsuit. We planned a photoshoot at a stunning spa, focusing on themes of self-care, relaxation, and body positivity.
Working with an incredible team of women, we captured images that showcased the swimsuit’s elegance and adjustability, highlighting how it complements a wide range of body types. It was amazing to see my vision come to life with their creativity and energy.
A Campaign Full of Fun and Personality
While the spa shoot was serene and chic, I also wanted to inject some fun and spontaneity into the campaign.
- We staged a playful shoot in bed, surrounded by designer shopping bags, eating ice cream, and sipping Prosecco.
- On another occasion, I stood in Brighton city center during a storm, holding a sign that said, “Put swimwear on your Christmas list.” It was chaotic but unforgettable—and it brought so much personality to the campaign!
The Launch and Your Response
When we finally launched the swimsuit, the response was overwhelming. Seeing pictures of you styling it—whether as a swimsuit or as a bodysuit—was the ultimate reward. The feedback reaffirmed why I love designing swimwear: to make women feel confident, comfortable, and chic.
The taupe and midnight colors quickly became bestsellers. It was incredible to see our small community rally around this launch, making it one of the most memorable moments of SwimSerene’s journey so far.
Looking Ahead
The success of our first swimsuit has inspired me to continue designing with you, for you. The process of turning an idea into a product that resonates so deeply is one I’m excited to repeat. And with your feedback, I know we’ll create even more iconic pieces in the future.
Thank you for being part of this journey and for making this campaign such a special one. Here’s to many more milestones together!
Love, Timna x
