Our Non-Negotiables

  • All our fabric is made from 78% recycled nylon.
  • We have recently moved over to manufacturing in the UK by a single, very talented seamstress.
  • All packaging is made from recycled materials and is recyclable.
  • We use a 3rd party to offset the carbon from each shipment. So our shipping is carbon neutral.
  • Any plastic that we come into contact with, we keep and reuse.

When starting SwimSerene, I knew that I wanted to develop a capsule wardrobe swimwear line to help slow down consumption in the very wasteful swimwear industry.

But now, SwimSerene has developed into so much more...

Designing with the help of our community

For the launch of our SwimSuit, I tried something new and took my community of followers throughout the whole design process. Asking everyone's opinions along the way to make sure I was designing something you actually wanted. My friend helped me to hand make the first sample in her uni room. I had such a great reaction to this from my followers. I feel it is so important to be a part of the journey and to understand where your garments are coming from.

Follow the journey