Our Story

Founder

Hi, I'm Timna!

I am 20 years old and work a full time job whilst running my small business. I have lived in England my whole life. Throughout my childhood, my little sister and I were lucky enough for our parents to take us on many incredible trips around the world. From a very young age I fell in love with travelling and now absolutely thrive in the sun.

I have always LOVED bikini shopping for my next holiday.

a bit about me

my journey with fast fashion

I'm not going to pretend that I have never bought fast fashion. In fact, one of my fave things is buying a whole new wardrobe for an upcoming holiday. I wasn't educated enough on the matter so I would to turn to unethical clothing brands; I mean who can blame me when they're SO cheap?

It was not until I took time to learn just how bad fast fashion is and why these brands are so cheap that I changed my habits.

Making a conscious effort to improve is what matters <3

The idea

How it all started

Meet my little sister Lillia. One day I walked into her room and she showed me some sustainable bikini material that she had bought with the idea of sewing her own bikini. When I asked her why she wouldn't just buy one, she explained to me how bad fast fashion swimwear is for the world. She had looked tirelessly for something sustainable and affordable that she liked but was unsuccessful.

This was the problem that sparked the solution and now we have SwimSerene!

Really my little sister Lillia is the person to thank for all of this.

The process

Our brand was born

I began the process of designing my bikinis. It took months - going back and forth between designs, fabrics and colours to find the perfect pieces for our Essentials Collection.

During this time, I worked on other parts of my business with the help of close family and friends, who I am eternally grateful for.

Our brand's personality started to come to life!

Why browns and beiges?

'Girls In Beige'

In the past few years, the love for brown has very much come back into fashion. As a much softer, more flattering shade than black or white, I quickly started filling up my wardrobe with browns of all different shades. Such a timeless colour, that flatters all skin types and gives such an effortless soft girl aesthetic.

As I was designing SwimSerene's first launch, I quickly realised what was missing from the sustainable bikini world.

That being: classy and elegant (yet affordable) muted bikinis, in the perfect range of browns. There are so many wonderful brands with colourful and patterned bikinis but this just wasn't my style.

So to fill a wonderful gap in the market, I created 'Girls In Beige'.

Become a Girl In Beige

Our why

Our Brand mission

As someone who hasn't always been too invested in the likes of sustainability, I wanted to create a luxury and sustainable brand that is still accessible for young women like myself.

I want to normalise shopping at sustainable brands, shopping second hand, investing in clothes and focusing on creating a summer capsule wardrobe; for women just like me that fell into the trap of convenient and cheap fast fashion.

SwimSerene is all about creating awareness without guilt and building a community that will help each other be better <3

The future

Follow us on our journey!

If you would like to continue to follow us on our journey and be a part of our community then make sure to follow us on tiktok and instagram where you can keep up with the SwimSerene lifestyle!

We also love to see what you guys are doing, please tag us in any pictures of videos, whether your in one of our bikinis or you've just found a helpful video about slow fashion!

Insta